3-5 philosophy videos published weekly across YouTube and Instagram, averaging 1M+ views each. Your brand aligned with content that earns attention.
2M+ followers1M+ avg views per video60K+ newsletter readers
Reach minds that reward substance
Sponsor Big Think's Mini Philosophy with Jonny Thomson and put your brand in front of 2 million intellectually curious professionals who choose depth over noise. Cross-platform campaigns across video, podcast, newsletter, and editorial.
Custom sponsorship packages built around your goals.
2M+Total followers across platforms
1M+Average views per video
60K+Newsletter readers
22Languages Jonny Thomson's books are translated into
Featured conversations with
Ian McEwanRutger BregmanMarie KondoRyan HolidayGary Marcus
Why teams switch
Most ad environments interrupt. This audience ignores them.
Intellectually curious professionals tune out conventional advertising. They reward brands that meet them where they already seek ideas.
The old way
- ×Ad environments optimized for interruption, not engagement
- ×Hard to find brand-safe media with both mass reach and intellectual credibility
- ×Fragmented audiences scattered across disconnected platforms
- ×Creators who cannot make complex ideas feel accessible and commercially natural
- ×Educational content that is either too academic or too shallow for mainstream scale
The Mini Philosophy way
- ✓Sponsorships designed to feel additive to the audience experience, not interruptive
- ✓Premium editorial environment backed by Big Think with mass social reach
- ✓Integrated cross-platform campaigns across YouTube, Instagram, Substack, and podcast
- ✓Creator-led storytelling from Jonny Thomson, a bestselling author and former Oxford philosophy teacher
- ✓Accessible philosophy that operates at both intellectual depth and mainstream scale
Process
From first call to campaign launch
Start fast and see the difference within weeks.
Book a call
Tell us your brand goals, target audience, and timeline. We map your objectives to the right format mix.
Design your campaign
We build a custom sponsorship package across video, podcast, newsletter, or editorial based on your budget and deliverables.
Create and integrate
Jonny Thomson and the Big Think team produce sponsor-aligned content that feels native to the audience experience.
Reach 2M+ minds
Your campaign goes live across platforms with reporting on reach, engagement, and audience response.
What you get
Five ways to reach a discerning audience
Mix and match formats to build a campaign that fits your brand and goals.
Short-form video sponsorships
3-5 philosophy videos published weekly across YouTube and Instagram, averaging 1M+ views each. Your brand aligned with content that earns attention.
Podcast integrations
Long-form conversations with leading thinkers and cultural voices. Deeper engagement with an audience that listens all the way through.
Newsletter advertising
Weekly essays delivered to 60K+ readers on Substack who actively choose to read about ideas, productivity, psychology, and culture.
Custom editorial partnerships
Collaborate on creator-led branded content with Jonny Thomson that aligns naturally with learning, personal growth, and thoughtful living.
Multi-platform campaigns
Integrated activations across video, social, newsletter, and editorial. One partnership, coordinated reach across every channel.
Choose a plan
Custom sponsorship packages
Pricing is tailored based on platform mix, campaign length, deliverables, and custom content requirements. Competitive CPMs to reach a high-value audience.
Single-format sponsorship
Custom
Align your brand with one format: short-form video, podcast, or newsletter.
- ✓ One platform sponsorship
- ✓ Brand-safe editorial environment
- ✓ Audience reach on one channel
Multi-platform campaign
Custom
Integrated sponsorship across video, newsletter, and editorial for coordinated reach.
- ✓ 2+ platform integration
- ✓ Creator-led branded content with Jonny Thomson
- ✓ Coordinated cross-platform activation
- ✓ Custom editorial partnerships
Presenting sponsorship
Custom
Full partnership with premium alignment across all Mini Philosophy channels and content.
- ✓ All-platform integration
- ✓ Custom creator content with Jonny Thomson
- ✓ Presenting sponsor positioning
- ✓ Maximum audience reach and depth
Questions
Sponsorship questions, answered
What is Mini Philosophy?+
Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.
Who is Jonny Thomson?+
Jonny Thomson is a bestselling author and one of the world's leading philosophy creators online, known for translating complex ideas into engaging and practical content. He is a former Oxford philosophy teacher whose books have been translated into 22 languages.
What platforms does Mini Philosophy publish on?+
Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.
What types of sponsorships are available?+
Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, custom editorial collaborations, and multi-platform branded partnerships.
What audience does Mini Philosophy reach?+
Mini Philosophy reaches highly educated, intellectually curious, self-improvement-oriented professionals who seek depth in a world of noise. They value lifelong learning, critical thinking, and meaningful work, and they reward brands that respect their intelligence.
How large is the audience?+
The property reaches more than 2 million followers, averages over 1 million video views per video, and has more than 60,000 newsletter readers.
Can sponsors create custom campaigns?+
Yes. Sponsors can collaborate on custom creator-led campaigns, editorial partnerships, and integrated cross-platform activations tailored to their brand goals.
Is the content brand-safe?+
Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.
Ready when you are
Put your brand where minds gather
Book a call to explore sponsorship opportunities across Mini Philosophy's video, podcast, newsletter, and editorial channels.
Book a call»